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Brosserie Francaise
From wood to cardboard
YEAR
March 2018
2 days
CONTEXT
Client Work,
Smurfit-Kappa Apprenticeship,
Packaging Design Licence, Reims FR
INTERESTS
#cardboard
#display
#ecoresponsible
#environment
#packagingdesign
Brosserie Francaise is a French local brush brand established in 1845. They have a strong attachment to nature and create products accordingly. For this project, they aimed to maintain the original display aesthetic while prioritising environmental sustainability by transitioning from wood to cardboard. Moreover, they wanted to reduce cost considerably and revamp the whole look of the display to modernise it.
This display is crafted entirely from single flute cardboard, utilising eco-friendly inks, and assembled without the need for glue.
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